From July 7 to 11, Arte Global and Fundación Banco Santander will participate in ARCOmadrid 2021 to offer the First Collectors program, the free and personalized advisory service for buying and collecting art during the fair. Madrid, June 29, 2021
The 40th edition of ARCOmadrid will be held from 7 to 11 July in pavilions 7 and 9 of the IFEMA MADRID exhibition centre.
For the tenth consecutive year, the fair will feature the First Collectors programme to support collecting and promoting contemporary art, sponsored by Fundación Banco Santander. This service is designed for anyone interested in starting to invest in and collect contemporary art. Arte Global experts offer purchasing proposals based on the preferences and profile of the interested party, taking into account the works that the participating galleries bring to the fair.
During this decade of service to new collectors, more than 600 people have been advised with budgets ranging from 1,000 to 200,000 euros, and it is concluded that at least 60% of participants acquire a piece.
Thanks to this initiative, Fundación Banco Santander reiterates its commitment to collecting and the importance of this in promoting contemporary art. The program is managed by the Arte Global consultancy, the pioneering art consultancy in Spain. Arte Global is an international art consultancy dedicated to art collecting and cultural management projects for institutions, companies and individuals. Founded in 2003 by Elisa Hernando, a pioneering businesswoman and a benchmark in this sector in Spain.
Those interested in this free service can send an email to firstcollector@ifema.es to request information about the program.
For more information about First Collectors, please feel free to contact Yue Chen of Arte Global via email at yue@arteglobal.es or phone number +(34) 915 91 98 85.