In this article published by journalist Paula Blanco in El Periódico on the occasion of ARCO 2025, Elisa Hernando, art advisor and CEO of ArteGlobaL, is interviewed. The specialist emphasizes that investing in art is not exclusive to millionaires: anyone can start collecting without needing a large fortune.
Hernando points out that art is a safe haven, comparable to other investment assets in times of uncertainty, as many works maintain or increase their value on the international market.
The article also explores current trends in the art market:
- Paintings account for 80% of sales.
- Spanish artists Jaume Plensa and Cristina Iglesias are among the most sought-after.
- The younger generations are driving the boom in sustainable and digital art, reflecting social and environmental concerns.
With these perspectives, ARCO 2025 is establishing itself as a key space for understanding how collecting art can be both a cultural passion and a smart investment.
Read the full article here
