The following article was written by Esperanza Murcia for HuffPost, exploring art investment and outlining its safety and potential returns of up to 10%, which outperform the stock market. The piece features an interview with Elisa Hernando Calero, PhD in Business Economics and in Art History, and CEO of Arte Global—a leading platform that makes art investment both accessible and secure. Two fields that might seem at odds, but which she has successfully merged to guide investors and collectors, demonstrating how to invest in art without needing to be a millionaire or an expert in the discipline.
Elisa explains: “With 1,000 or 1,500 euros, for example, you can buy a print by Antoni Tàpies or even by Joan Miró. And you know that at any time—if you need the money or you simply get tired of it—you can sell it at auction, and we can help you do that. You really don’t need a very large budget.”
The entrepreneur also describes how to start investing in art, how to avoid common beginner mistakes, and stresses the importance of art indices and the convergence between the art sector and financial markets. Economic values can be consulted on the Art Price website: “They build art appreciation indices based on historical data. When it comes to established artists, we’re talking about returns between 8 and 10%,” she adds, confirming that in these cases art could be even more profitable than the stock market.
Under Elisa Hernando’s leadership, Arte Global has positioned itself as a key player in the democratization of art investment, offering professional advisory services, access to auctions, and tools to ensure that anyone can enter this growing market with confidence.
Read the full article here.
