In this article from the newspaper El Mundo by Juan Diego Madueño , The strategic importance of expert figures in revitalizing the art market has been highlighted. The article particularly emphasizes the work of Elisa Hernando , economist, founder of Arte Global , and director of the First Collectors program, whose involvement has become indispensable for those wishing to confidently begin collecting art.
Hernando has transformed the perception of the art fair, eliminating the barrier of "fear of price." Through his expert guidance, he leads potential buyers through a professional process where budget is not an obstacle, but rather a starting point. Thanks to his discerning eye, it is possible to locate pieces of great artistic value in formats such as prints or photographs , allowing contemporary art to reach a wider audience.
El Mundo highlights one of the key principles that Elisa Hernando champions at each edition: the importance of buying with discernment and knowledge . It's not just about acquiring a piece, but about understanding the market and the potential of the artists. Her role as a "bridge" between galleries and the emerging collector is what allows ARCO to remain a vibrant and accessible fair for all budgets.
Elisa Hernando and her international consultancy Arte Global are a reference for those seeking professionalism, transparency and passion when building their own art collection.
Full article here .
