What is First Collector?

Exclusive and unique art acquisition advisory service during ARCOmadrid, sponsored by Fundación Banco Santander and provided by the international consultancy ArteGlobaL.

Reserve your spot.

First Collector is managed by Elisa Hernando

For over 22 years, I have advised leading collectors and companies such as Banco Santander, idealista, and ARCO, and I have spent more than 20 years teaching Art Valuation and Art Economics at universities including Complutense and Autónoma, among others.

I want to share my experience with you. Sign up and discover how to buy art with experts during the prestigious ARCOmadrid fair.

Elisa Hernando

CEO ArteGlobaL

First Collector is for you if...

1. Passion

You're passionate about art, you visit galleries, fairs, and museums.

2. Experiences

You want to experience buying art with experts

3. Value

You want to buy art at ARCO according to your budget.

Those who have been First Collectors in other years say

"They prepared a personalized selection for my low budget of 1,000 euros, and I discovered an artist I loved and ended up buying from. Now I have it hanging in my living room and I'm happy."

Romina Peña

"You visit the ARCO fair in a more personalized way, you go to the artists you like, and above all, you discover new talents thanks to the advice of the ArteGlobaL team."

Virginia de Diego

"Of the 10 works presented to us, we liked more than half; when you visit the fair alone, the gallery owners are very kind and explain them to us in depth. In the end, we bought a piece that we loved."