Interview conducted by Lucas Ferreira for Agenda de Arte with Elisa Hernando, director of Global Art and head of the First Collectors program at ARCOmadrid.
With a PhD in Art History and Business Administration, Hernando has a solid academic background and over 20 years of experience in the sector. Her career includes extensive experience as an art market analyst and advisor to private collectors, corporations, and public institutions , which has established her as one of the most authoritative voices in the field of contemporary art collecting and international art consulting .
Through Global Art and projects like First Collectors , Hernando brings the art world to new audiences, offering tools for beginners to invest in art and consolidating his role as a leading figure in the Spanish and international art scene.
