On the occasion of ARCOmadrid, Antena 3 broadcasts a telereport explaining how the First Collectors program works.
This is a free advisory service for those who want to get started in the world of contemporary art collecting , a key tool for bringing the fair to new audiences.
The program is sponsored by the Santander Foundation and has been managed, since its first edition, by Arte Global , the collecting consultancy founded and directed by Elisa Hernando , one of the most recognized voices in the sector in Spain.
With First Collectors , ARCOmadrid reinforces its commitment to democratizing access to collecting and offering new buyers a guided experience led by experts.
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