Opinion piece written by Pedro Maisterra , gallery owner, and Elisa Hernando, art consultant and CEO of Arte Global , exploring the symbolic value of art and how different players in the sector determine the prices of works.
Hernando brings his experience advising collectors and managing private and corporate collections to explain how to evaluate whether a work's price is fair, considering factors such as the artist's career, the quality of the work, market demand, and institutional standing.
With this collaboration, Arte Global consolidates its position as a benchmark in international art consulting , offering collectors and companies tools to make informed and strategic decisions in the contemporary art market .
Read the full article here
