By Ángeles Castillo in Hoy Mujer , the 17th edition of Arco, which opens on February 13 at Ifema, is presented as the ideal opportunity to begin collecting contemporary art. For those wanting to take their first steps, Elisa Hernando , director of Arte Global , recommends having basic training and professional advice , which is key to investing successfully and enjoying the aesthetic value of the works.
Hernando emphasizes that contemporary art by young, award-winning artists exhibited in galleries and fairs offers an accessible entry point with potential for appreciation. Furthermore, his firm, Arte Global, guides individuals and companies in the acquisition, management, and preservation of collections , adapting to their profile, budget, and investment objectives.
Hernando's guide includes strategic places to buy: fairs like Estampa, Feriarte, and Valencia Art; emerging and established galleries; international auction houses like Christie's and Sotheby's; and alternative formats like the "art supermarket." His advice: start with small pieces, on paper or photography, always guided by experts who certify authenticity and value.
With the rise of contemporary art and the professionalization of the sector, Hernando asserts that getting started in collecting is no longer exclusive to millionaires , but rather a luxury within reach of those who combine taste, curiosity, and specialized guidance.
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