RTVE 's news program broadcasts a special segment focused on ARCOmadrid, featuring an interview with Elisa Hernando, director of Arte Global.
During the presentation, Hernando shares his impressions of the fair and explains in detail how First Collectors works, the free advisory program that helps new collectors take their first steps in the contemporary art market.
Thanks to her experience as an advisor to private and corporate collectors, Hernando highlights how this service has become a benchmark within ARCO , bringing collecting to an ever-wider audience.
See the full program here
