Article written by Pilar Martín for La Vanguardia , where a report is made on the contemporary art fair ARCOmadrid, placing special emphasis on the First Collectors program.
This free, personalized advisory service, managed by the Arte Global consultancy, seeks to break down the barriers and doubts that arise when starting out in contemporary art collecting, where price is often the biggest obstacle.
The program, which has now been running for seven consecutive editions under the direction of Elisa Hernando , requires a year's advance notice. However, those who wish to begin this journey during the fair can visit the First Collectors space in Hall 9 of IFEMA to leave their information for the next edition.
“ We prepare all the information; it's a painstaking process with each collector, and it takes hours. We print out the documentation for them, we give them a map with the selected galleries… ” explains Hernando, founder and director of Arte Global .
With this program, ARCOmadrid and Arte Global bring contemporary art to new audiences , democratizing access to collecting with a guided and professional experience.
Read the full article here
