A chronicle published in Marie Claire Spain by journalist Macarena Orte about Madrid Art Week , which every March transforms the city into a key point on the international calendar with events such as ARCOmadrid and CAN Art Fair Madrid . The report focuses on the growing prominence of women in the art world—from artists and gallery owners to curators and collectors—and how this presence is transforming the dynamics of the sector.
In this context, art market expert Elisa Hernando , CEO of Arte Global and head of the First Collector program, analyzes the evolution of collecting in recent years. Hernando highlights the increasing participation of women in building collections, driving more thoughtful and heritage-oriented purchasing practices. She also underscores the impact of new generations and the digital environment, which demand greater transparency in prices and information within the art market.
Drawing on his experience advising new buyers and collectors, Hernando emphasizes that learning to appreciate art is a process built through visiting art fairs, galleries, and museums—a visual education that transcends the economic value of the works. Through these types of mentoring programs, his consultancy helps open up collecting to new audiences and strengthens the role of professional guidance within the contemporary art market.
Read the full article here .
