An article published in Mujerhoy by journalist Ángeles Castillo addresses one of the most frequently asked questions during ARCOmadrid: how much does it really cost to start buying art and how to navigate the vast array of galleries and artists present at the fair? The report analyzes the key aspects of emerging art collecting and debunks the notion that acquiring contemporary art is a practice reserved exclusively for the wealthy.
In this context, the text highlights the role of First Collector , the free advisory service aimed at those who want to make their first informed purchase at the fair. The program, developed by the international art consultancy Arte Global and coordinated by its CEO, Elisa Hernando , offers personalized support to help visitors identify works that fit their budget, learn about the artists' backgrounds, and gain a better understanding of market dynamics.
This type of initiative makes collecting accessible to new audiences, from young professionals to enthusiasts approaching contemporary art for the first time. Thanks to this guidance, buyers can navigate the fair with a more informed and strategic perspective, understanding aspects such as artists' careers, galleries' standing, and the potential of the artworks.
With programs like First Collector , Arte Global consolidates its role as a benchmark in international advice within the contemporary art ecosystem, contributing to making collecting increasingly accessible and understandable for the general public .
Read the full article here .
