The 24h afternoon program, in its cultural section, dedicates a special segment to ARCOmadrid.
In it, Carlos Urroz, director of the fair , highlights the importance of the First Collectors program, a free advisory service for new collectors, managed by the art consultancy Arte Global .
Urroz highlights how this initiative, a pioneer in Spain, has helped bring collecting to a wider audience , offering expert and personalized support in a sector that often seems inaccessible to the uninitiated.
See the full program here
