The television program Cultura en 24h broadcasts a special report on ARCOmadrid, in which it interviews Elisa Hernando, CEO of Arte Global.
Hernando, head of the renowned collectors' consultancy, explains how First Collectors works, the free, personalized consulting program that helps those who want to get started in the world of contemporary art collecting.
The television program highlights how Arte Global , under Hernando's direction, has managed to turn this service into a benchmark for ARCO , helping to bring art to new audiences and offering the keys to taking the first steps in purchasing works.
See the full program here
