A recent report on RTVE's Weekend News highlighted how the contemporary art market is becoming increasingly accessible thanks to professional guidance services. During the segment dedicated to the ARCOmadrid 2026 art fair, it was emphasized that, in contrast to the multimillion-euro prices of the most exclusive pieces, there is a range of options available for novice collectors with much more modest budgets.
The program highlighted the crucial role of personalized guidance, mentioning the First Collectors initiative led by Elisa Hernando , CEO of Arte Global . This free service aims to "democratize" the fair, helping visitors navigate galleries to find pieces that fit their budget, demonstrating that it's possible to begin collecting even with modest investments.
With this approach, media outlets and art consultancies like Arte Global agree on a clear message: advice is the essential tool to overcome the fear of the art fair, allowing anyone, regardless of their budget, to find a work that excites them and start their own collection with confidence and sound judgment.
Listen to the news here .
